Employer-based career sites should be designed to ensure easy access to high-quality and specific job information for the job seeker. The career site link should always be highly visible and easily accessible at the top of an employer’s website without required scrolling.
It is also important that external and internal candidates have separate and specific portals for job exploration. To promote internal job mobility and retention, the career site should be designed with a dedicated portal for existing employees to encourage the exploration of career opportunities across a health system. Internal training opportunities, tuition support, and other employee development programs can be promoted and accessed through an employee-dedicated career site. This can be presented as a convenience and service to internal employees. This is especially relevant within larger health systems with multiple employment locations so that new opportunities and programs can be promoted first to internal staff.
When designing the career site portal for external candidates, it is important to remember that it may be the first meaningful introduction of an employer to a candidate. The site should always be designed assuming candidates are unfamiliar with the organization, its structure, work location names, and job terminology. The career site should adopt job titles and descriptive location names and other commonly accepted nomenclature so job searches can deliver the right jobs to the candidate.
Healthcare leaders need to test out their own career site and try to find the “right job” using their search function. A well-curated job search experience depends on ensuring that the appropriate filters are available to the candidate. At a minimum, job searches should be able to filter for important job features such as role/title, work status (FT, PT, Per diem) and shift (day, evening, night, etc.), and scheduled hours (8,10,12) and other schedule requirements such as call and weekends. For clinicians, searching by clinical specialty or level of care is also important. Additional filters might include credentials or experience requirements, such as new graduate eligibility.
Finally, the quality of a candidate’s job search is highly dependent on specific and well-written job postings. In order for job searches to filter effectively, the specific position details/features need to be included in the job posting. It is important for employers to design a template to ensure all essential job features are included in job postings. Candidate searches from any public or employer-based career site will be more successful with job postings that include the specific job feature information candidates are looking for.
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